US deal for Italian cymbal specialist, Ufip

Italian Cymbal Manufacturer Ufip has struck a new distribution deal with US firm, Davitt & Hanser.

Ufip, based in Pistoia, Tuscany, has been manufacturing cymbals since 1931 utilising its Rotocasting process, which means cymbal is created through a procedure of centrifuge-casting, producing a unique product each time.

General Manager Alberto Biasei explained: “Ufip has experienced organic growth over the past decade because of our ability to produce the finest, purest sounding cymbals on the market today. The drum community has taken notice, and our demand in the US Market continues to grow. As such, we sought a distributor who would help us share our message, and show their willingness to help us attain our long  term vision in the US. Davitt & Hanser’s history with the retail community, coupled with the ambitious nature of its staff helped make this the right decision for the Ufip brand.”

Davitt & Hanser has been established for over 90 years, but last year saw a change in both ownership and distribution centres and the firm is expecting a a busy 2016.

General Manager Jay Ensminger added: “The strength of Davitt & Hanser can be seen in our employees resolve over the challenges, wins, and losses we experienced this past year. We are positioned for a truly exciting year, and the Ufip brand is an ideal fit into our stable of brands, and style of business. It represents a brand that is respected by the playing community that will continue to grow because if their willingness to listen to the customer.”