Fishman marks 35th anniversary

Pickup and preamp specialist Fishman is celebrating 35 years in business, and has a number of promos and giveaways lined up throughout the year to mark the occasion.

To coincide with the milestone, it has also updated and relaunched its website – www.fishman.com – with fresh content such as video tutorials, artist information, downloadable tech and specification for every product and up-to-date news and information on the company and its products.

“Our new website offers a better user experience all around for consumers and dealers,” said director of marketing, Chris DeMaria. “The new design aligns perfectly with Fishman’s ‘Inspired Performance Technology’ branding. The integration of our social media feed and video content is a huge step in tying all of our marketing communications together.”

“When I started out, I was just looking for a better solution to amplify my bass.” said founder and president, Larry Fishman. “From there things really took off and we went from Fishman Transducers, to Fishman Acoustic Amplification and now it’s Fishman Inspired Performance Technology.”

Recent innovations from the firm have included the Fishman TriplePlay wireless MIDI pickup system and more recently Fluence electric guitar pickups, which give electric guitarists with authentic sounding, noise and hum free pickups, with a choice of two classic pickup tones at the flick of a switch. The brand is available in the UK through John Hornby Skewes.