MMR Global

QSC has appointed two new distribution partners in France -  Algam and AED Distribution.  

Algam will represent the QSC Systems Division and AED will represent the QSC Professional Division.

The new appointments follow a long relationship between QSC and Sennheiser France, who end their distribution deal at the beginning of July. 

"QSC’s success in France is unmistakably largely due to the partnership we’ve enjoyed with Sennheiser for these many years. With gratitude, we wish them great success in their transformation,” said QSC CEO, Joe Pham. “The momentum we have achieved in this important region provides an excellent platform on which QSC and our new partners, Algam and AED, will build the next phase of our growth. We look forward to combining our collective strengths and capabilities to further enhance our levels of service and support to our customers in France.” 

The QSC Systems Division, which offers powerful integrated AV systems solutions to clients, will be represented in France by Algam, which is based in Paris.

"We are delighted to welcome QSC into our portfolio,” added Benjamin Garnier, managing director, Algam. “This partnership was obvious as we both share the same goal: to be the most trusted provider of high quality professional audiovisual systems in France."

Distribution of for the QSC Professional Division, serving the retail, AV rental and production channels, will switch to AED Distribution, which has been a QSC distributor in Benelux since 1994, and more recently, the UK and Germany as well.

”At AED, we developed a successful market strategy for QSC Professional in BeNeLux, the UK and Germany, implementing a strategic model which considers the fact that our industry is becoming more global, especially within European trade,” said Kenneth Bremer, business development manager at AED Distribution. “We are looking forward to working together with QSC in France to serve our customers there at the highest level.”

QSC customers in the region will continue to be served by Sennheiser until the transition on 1st July.

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