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Loud Technologies has chosen MPI Electronic to handle the distribution of its Mackie brand in Italy.

All Mackie sales, marketing, customer service and warranties will be carried out by MPI with immediate effect, with the entire Mackie catalogue available from MPI's warehousing near Milan.

“We are very excited to begin distribution for the Mackie brand, it's a dream that becomes a reality,” said Marco Mazzi, managing director of MPI’s Pro Division. “Since we entered this industry, Mackie has always been a landmark and leading brand. We are confident that our access to new markets and new customers, will help us gain further market share in Italy.”

Tony Williams, director of sales, EMEA at Loud, added: “We look forward to our new re-focused distribution strategy in Italy and we are very pleased to welcome MPI on-board with Mackie.”

Ampeg bass amplifiers will continue to be distributed by M. Casale Bauer.



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