Musikmesse Insider programme returns

This year’s Musikmesse will again be running the Musikmesse Insider customer programme for qualified musical-instrument retailers.

Registered participants will be able to visit the international trade fair for musical instruments, sheet music, music production and music business connections, on all four days free of charge (5th to 8th April 2017). They will be welcomed personally at the exclusive Reception Counter in Hall 11.1 – cloakroom service and fair catalogue are free for Insiders. They can also benefit from a new matchmaking programme at Musikmesse which brings visitors directly together with exhibitors who are of particular relevance to them.  

At the Business Academy inspired by SOMM, speakers from business, law, science and the media will pass on their strategic and technical expertise to cope with current and future challenges in the musical-instrument market. Among the speakers will be Dr. Gerald Koch (Thünen Institute of Wood Research), who will talk about the proper way of dealing with woods affected by the CITES Convention, and Mathias Dubbert (German Chamber of Industry & Commerce) with a talk on Brexit and its consequences, opportunities and risks. All programme items will be available by simultaneous translation in German and English. The Business Academy will be held in Hall 11.1 (Business Area & Full-range Companies), to which only trade visitors have access, and which makes it possible to have business meetings in a quiet atmosphere.

Following successful registration at www.musikmesse.com/insider, dealers will receive their personal entry ticket by post. It entitles them to entry during the whole period of the fair and to use public transport in the area covered by the RMV public-transport authority. Participation is open to qualified retailers in musical instruments and sheet music with up to 50 staff.