Andertons man heading up Reverb’s Euro marketing

Reverb.com — the online marketplace for buying, selling, and learning about music gear — has hired Mark Johnson, former head of digital marketing at Andertons as European marketing director. 

Europe is the company’s largest and fastest-growing territory outside of North America, and Johnson will be tasked with continuing that momentum.

“Reverb.com is already dramatically changing the game for musicians and music lovers all over the world who previously found it difficult and expensive to buy and sell music gear internationally,” said Johnson. “I’m excited to help even more fellow gear lovers find the perfect piece of gear, sell old gear to fund new purchases, and connect with other musicians on the most robust music instrument community in the world.”

Johnson joins after nearly six years at Andertons, having joined in 2011 as a copywriter and earned several promotions before being named head of digital marketing. He brings experience in search engine optimisation, pay-per-click advertising, email marketing, video marketing and social media.

“Over the past year, we’ve worked to build out tools and infrastructure to make Reverb.com the easiest place to buy and sell music gear from anywhere in the world,” said Kevin Drost, director of international strategy at Reverb.com. “Mark’s experience in the industry and passion for gear will undoubtedly help us connect more European buyers and sellers to opportunities across the globe.”