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Music China has confirmed its return to Shanghai New International Expo Center on October 11th-14th 2017.

Launched in 2002, jointly organised by CMIA, INTEX Shanghai, and Messe Frankfurt, Music China, the 2017 fair will be held in 11 halls and is slated to attract nearly 2,000 domestic and foreign exhibitors from 30 countries and regions. Assorted Western and Chinese musical instruments will be presented in the 125,000m2 exhibition space.

Brands including Marshall, Bluethner, Buffet, Fazioli, Fender, GEWA, Laney, Line 6, Ludwig, Orange, Roland, Selmer, Samick, Schimmel, Steinway, Tama, Yamaha, Pearl River, Hsinghai, Jinyin, Fengling, and Shanghai No.1 National Musical Instruments Factory have confirmed their attendance at the expo. 

This year, various seminars and activities are also listed to make Music China the most all-around platform for business in the musical instruments industry as well as related industries. Worldwide speakers from professional industries will be invited to share their experience on business, sales, branding, management, new media usage and other hot issues, providing training in-depth and at the forefront of musical instrument industry.

There will also be a music education programme for music teachers, educators, and students in which education organisations will present their teaching models and share new education ideas.



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