Adam Hall re-invests

The Adam Hall Group has announced a corporate repositioning, with fresh investment in online customer service and new infrastructure at its German HQ.

It aims to “increase the transparency of its solution portfolio” and its service commitment to customers, partners and event technology professionals worldwide, investing more than €20 million in two new building complexes.

The firm said it will focus on event technology solutions for four professional customer segments – rental companies; AV installers; music instrument retailers and industrial flightcase manufacturers. 

The make-over includes a newly launched Corporate Website, and a completely redesigned B2B Webshop wth enhanced customer-orientation features, such as individual pricing, real-time inventory visibility, and detailed information on products, orders and invoice history,  designed to provide customers with increased transparency and increased usability.   

With an investment of over €20 million, the new 14,000 m2 (150,000 sq. ft.) Logistics Park at the company headquarters in Neu-Anspach is currently being built to increase warehouse capacity. Almost 10,000 pallet spaces and 17,000 container spaces will be available upon completion in late 2017. In Spring 2018, it also plans to open its new Experience Center located in the new Adam Hall Str. 1. It will include a fully-equipped product showroom, a large theatre auditorium for live demonstrations, facilities for the Adam Hall Academy and the company restaurant, Come Together. The integrated R&D department located in the other half of the Experience Center will house an anechoic measuring room, various endurance and climatic test rigs, a photometric laboratory and space for designing, modelling and 3D prototyping.     
“The dynamic markets of our time require bold courage, mobility, innovation and high customer orientation”, said Alexander Pietschmann, CEO. “Our new positioning underscores the identity of the Adam Hall Group and clearly expresses what drives us. Our customers’ needs are our main focus, and we want to provide professionals with innovative, user-friendly and affordable event technology solutions to enable more people to realize their creative ideas”.   

“After more than 40 years serving the industry, we are proud that Adam Hall is a well-established name among professionals in event technology”, said Markus Jahnel, COO. “With so much growth and expansion, especially in the last ten years, the company has gradually evolved into a manufacturer and full-scale provider of event technology solutions. The comprehensive range of pro audio, LED lighting, stage equipment and hardware underlines this.”   

Nikke Blout, global marketing director, added: “Future-oriented innovations – created with passion by people for people – and increased focus on delivering customer-oriented solutions are just a few of the key messages, which the new positioning and new corporate design aims to transport. All of this gives customers, partners and the industry a clearer picture, and above all, an understanding of the values of the Adam Hall Group.”   

In addition to the coming Experience Center at its German headquarters, the firm maintains modern showrooms in Singapore, Barcelona, Poland and the USA. In direct support of its distribution partners, the partners can also utilise the facilities for product demos and training for their customers.