Major reshuffle for D’Addario’s European operation

D’Addario has announced a major re-organisation of its European operations, which will see it add two new offices, while consolidating its distribution relationships and handing overall logistical control to the UK office.

The move will see new sales and marketing offices opening in France and Germany, which will mean the end of several distributor relationships in the region, including those in Benelux and Austria. The UK will act as the European head office. Starting next year, the firm will begin the transition to the new set-up, hoping to have it complete by the end of 2018.

The new company will be headed by Simon Turnbull, currently the managing director of D’Addario UK, along with his management team of Martin Reichhart (European sales manager), Matt Hickman (European marketing manager), and Steve Paul (European finance manager) at the D’Addario Europe head office located in Newcastle, UK.

“We are very excited by the creation of D’Addario Europe and we look forward to advancing our brands in these extremely vital markets,” said John D’Addario, III, president of D’Addario. “Our family began string making in Europe, so it is personally meaningful to return to Europe with the promise of building more direct relationships with this historic and vibrant music community.”

The firm has begun the process of looking for a regional manager and other recruits for the French and German offices. For more information go to daddario.com/jobs.