German Exec Boosts D’Addario Team

D’Addario Europe has bolstered its European expansion ambitions with the appointment of Fender’s former European sales director to head up its German sales and marketing. 

Starting on 1st December 1 2017, Oliver Schuetz will join D’Addario Europe’s management team with responsibility for the German sales and marketing office. He joins from Fender where he was responsible for running the sales team across 26 countries. He boasts nearly 15 years’ experience of sales and marketing in MI with the Fender brands in the EMEA market.

“I am delighted to welcome Oliver to the team. The experience, skills and industry knowledge he brings will be a significant asset to us. The D’Addario Europe team is very excited to begin working with him” said D’Addario Europe MD, Simon Turnbull.

Schuetz will be responsible for managing the team based in the Frankfurt office, which will provide sales, marketing and customer service support to D’Addario customers in Germany, Austria, The Netherlands and Northern Belgium.

On 19th January 2018, D’Addario Europe will begin directly serving German and Austrian customers with guitar and percussion products sold under the D’Addario, Planet Waves, Evans, Puresound and Promark brand names. More announcements will be made in the near future regarding additional brands in other countries.