D’Addario Takes Control of Irish Sales

D’Addario UK will begin direct sales and marketing activity in the Republic of Ireland from April 1st, 2018.

The decision means the end of D’Addario’s long-standing relationship with Keynote Music Sales which has been the brand’s exclusive distributor in Ireland for over 30 years.

Simon Turnbull, managing director of D’Addario Europe, explained: “With the formation of D’Addario Europe that will see us begin direct operations in Germany, Austria, France and Benelux by opening offices in France and Germany, in addition to the existing office in the UK, it made sense to make this change as we consolidate our direct operations across the three main markets and regions of Europe. Keynote has been a close friend and partner of D’Addario for many years, helping to grow existing, and establish new brands and we will be forever thankful for Lynette and Aidan McCullough’s dedication in support of our company. We wish them only the very best for the future.”

D’Addario stockists in the Republic of Ireland will be contacted after 1st April with details on how to set up an account with D’Addario UK.