Business Academy Back at Musikmesse Again

Musikmesse’s Business Academy inspired by SOMM, a professional development programme especially for the musical-instrument sector, is returning to the show for the third time this year.

Throughout the fair, from 11th to 14th April 2018, the programme in Hall 11.1 will offer workshops, impulse lectures and keynote addresses by speakers from the worlds of business, law, science, politics and media. Thanks to simultaneous translations, all lectures will be available in English and German.

The highlights of the lecture programme include “Blockchain or block flute – about the sense or nonsense of Blockchain technology in the music instrument market” (Steffen Holly, Fraunhofer Institute for Digital Media Technology), “Trade in CITES protected woods for music instruments” (Dr. habil. Gerald Koch, Thünen Institute) and “The new EU Data Protection Regulation – what companies need to consider” (Benjamin Spallek, Creditreform Compliance Services).

“The developments driving the musical-instrument sector are many and varied. Together with our partners, we offer a first-class opportunity at Musikmesse for participants to imbibe ideas for their own business model and to exchange ideas and information face-to-face with experts and competitors about challenges and solutions”, said Michael Biwer, Group Show Director of the ‘Entertainment, Media & Creative Industries’ Business Unit of Messe Frankfurt Exhibition.

“This year’s programme at the ‘Business Academy inspired by SOMM’ comprises a balanced and topical spectrum of subjects relevant to the musical-instrument sector – with the aim of offering trade visitors strategic and artisanal knowledge on a very high, comprehensible and practical level”, said SOMM CEO Daniel Knöll.

Detailed information about the individual workshops and the experts can be found at here or on the SOMM-Akademie website.