MUSIKMESSE 2018: DW Debuts New Electronic Brand

Drum Workshop has entered the electronic drum market, debuting its newly created electronic brand DWe at this year’s Musikmesse show.

Working in conjunction with longtime partner GEWA Music, all-new DWe trigger shells, hardware and rack systems are featured alongside GEWA’s G9 Drummer’s Workstation, electronic pads and cymbals. It marks the first-ever product collaboration between the California-based manufacturer and the German manufacturer and distributor.

DWe all-wood trigger shells feature Design Series mini turret lugs and are available in Carbon Fiber Finishply and Exotic Walnut finishes. They also feature True-Rebound mesh heads by Remo USA and modular Trigger Zone playing surfaces. The complete line of newly designed DWe stands, pedals and rack systems includes a host of DW drummer-friendly features tailored for the electronic player.

“DW’s mission has always been to solve problems for drummers, so they can focus on their craft and be free to concentrate on what really matters – the music,” said DW Founder and chief product officer, Don Lombardi. “DW Electronics is an extension of our philosophy.  Electronic drums should be reliable, effortless and deliver a seamless playing experience. We’re incredibly proud to make our entré into the world of electronic drums with the debut of the DWe product line which has been years in the making.”