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Magazine publisher Future plc, is launching World Guitar Day on Saturday, 29th September 2018, an "on and offline celebration of all things electric and acoustic guitar".

 Dubbed (by Future) 'The Black Friday for Guitars', retailers and advertisers will have the opportunity to drive sales through Future's proprietary ecommerce platform.

Following its recent cut-price acquisition of troubled US publisher NewBay Media, Future now once again owns Guitar World, Guitar Player, Guitarist, Total Guitarist and Guitar Techniques, alongside its MusicRadar online portal. 

Julian March, managing director Media: Games, Video & Entertainment said: "We wanted to celebrate the guitar and what it means to millions of music fans, so we're incredibly excited to launch this event with the most venerable talent in the guitar world. Future's music portfolio is bigger and stronger now than ever before and we'll be showcasing that on World Guitar Day in September."

Ahead of the event, Future's guitar titles will be on a global hunt for the best electric, acoustic and young guitarists of the year. Finalists will battle it out live on World Guitar Day itself.

Guitarists will also have access to exclusive interviews, live Q&As and tips from a 'who's who' of guitar celebrities. Aspiring players will also benefit from free guitar lessons to help them kick-start their own guitar playing journey. More established guitarists will have the opportunity to improve their technique, sound and songwriting through expert tips and tutorials. And major guitar companies will be sharing offers and bargains across social media, as well as their own sites and stores.

The live Guitarist of the Year finals will take place on the same day at the UK Guitar Show in London. The finals will be live streamed on MusicRadar, alongside many other events and happenings from around the globe.

 


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