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Daisy Rock completes comeback

by Ronnie Dungan • in
  • MMR Global
• Created: February 15, 2017

Now handled globally by KMC, Daisy Rock Girl Guitars has re-launched itself with the re-introduction of 20 classic models. 

“We’re back bigger and better than we have ever been before,” said the firm’s founder Tish Ciravol.  “Our new distribution and licensing agreement with JAM Industries and KMC Music is going to provide the Daisy Rock Girl Guitars brand with the kind of focused product development, sales, and marketing support the line deserves.  Now, females of every age and player level will be able to select a guitar model that is designed, engineered, and manufactured to meet the unique player requirements of women who need guitars that are lighter and thinner in profile.”

According to Ciravolo, Daisy Rock Girl Guitars look different because they are carefully designed by women for women and they take into account their unique physical characteristics,  designed to fit a woman’s hands and body type.

 “The beauty of a Daisy Rock is more than just skin deep. Daisy Rock guitars are built just for women,” she said.

Kicking off the 2017 return of the line-up, KMC Music today re-introduced 20 of the line’s most popular models, including the Wildwood Electric-Acoustic, Wildwood Short Scale Acoustic, Pixie Acoustic-Electric, Jr. Miss Short Scale Acoustic, Pixie Acoustic, Rock Candy Classic Electric, Stardust Retro-H, Bangles Signature Mode, Elite Venues Electric, and Rock Candy Bass series models. All Daisy Rock Guitars include a limited lifetime warranty, arrive set up, and ready to play.

“We believe the consumer market for the Daisy Rock Girl Guitar line is large and growing by the year,” said KMC Music vice president of Merchandising, Roger Hart.  “Female players have their own playing requirements and the Daisy Rock Girl Guitar line is the only line that completely meets the needs of all female players at every player level.  For our dealers, this means they will be able to make specific model recommendations to a broad range of customers.  We’re stocked on all models and ready to ship on an immediate basis.”

“Daisy Rock Girl Guitars are now back bigger and better than ever before, thanks to the sales and marketing commitment of JAM and KMC Music,” Ciravolo. “I will be traveling the country in support of the re-launch and am available to do in-store events to help drive retail sales.”

The brand was formerly distributed by Alfred Music in the UK, but currently has no UK distribution deal in place.

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