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Key Hires for D’Addario Europe

by Ronnie Dungan • in
  • MMR Global
• Created: June 13, 2018

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D’Addario Europe has strengethened its recently set-up European operations with key appointments.

Stéphane Donikian (pictured) has joined D’Addario Europe’s management team with general management responsibility for the French sales and marketing office. He joins D’Addario from Bellecour Musiques, Lyon where he served as general manager. Prior to Bellecour, Donikan created his own company, Nevak, specialising in the distribution and customisation of music instrument accessories. He has over 19 years’ experience in the musical instruments industry.

Joining him as national sales manager is David Pebarthe, whose industry experience includes nine years as district sales manager for Fender, time at EMD, as well as sales experience from the drinks industry including Orangina-Schweppes.

“I am excited to welcome Stéphane and David to our rapidly expanding D’Addario Europe team. The experience, skills and industry knowledge they both bring will be very valuable to us and our new customers” said D’Addario Europe MD, Simon Turnbull.

Donikan will be responsible for managing the France team based in Lyon. The Lyon office will provide sales, marketing and customer service support to D’Addario customers in France, Luxembourg and French-speaking Belgium. For clarity, the Germany office, located in Frankfurt and headed by Oliver Schuetz covers Germany, Austria, The Netherlands and Flemish-speaking Belgium, while Tom Bacon heads the UK office with responsibility for the UK and Republic of Ireland.

D’Addario Europe’s France office will commence sales & marketing activity in support of all its brands from Monday, June 18th. Recruitment of the sales & marketing team based in the Lyon office is ongoing, and interested candidates can check the vacancies available at


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