New Global Sales Head for Elixir

by Ronnie Dungan • in
  • MMR Global
• Created: November 8, 2018

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Elixir Strings has named Krista Krouse as global sales leader heading up the strategic sales growth of the Elixir Strings business worldwide.
“I couldn’t be more energised to strengthen and grow the Elixir Strings business as we work closely with our valued distributors, retailers/e-tailers and players. I’m eager to partner with Ute Wana, Regional Sales Leader for EMEA, and other sales associates worldwide in my new role and leverage their strong sales leadership and innovation. Together, we are excited about the future of this strong brand.” said Krista Krouse, Elixir Strings’ Global Sales Leader.
Prior to this promotion, Krista was the Americas Sales Leader responsible for strategic sales in North and South America, and also provided oversight to Australia and the Asia Pacific regions. She replaces Lou DiPietro, who was promoted to a divisional sales leadership position with W. L. Gore, parent company of Elixir Strings.

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