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Wallace to Release Chevrolet-themed range

by Ronnie Dungan • in
  • MMR Global
• Created: November 9, 2017

Wallace Detroit Guitars the boutique guitar manufacturer that makes instruments out of reclaimed, old growth wood from Detroit landmarks, is presenting a custom-model electric guitar to car-maker Chevrolet during the 51st Annual Country Music Association (CMA) Awards in honour of the 100th anniversary of Chevrolet Trucks.

 Several artists performing and attending the CMA Awards will be on hand to sign the guitar, which will then be displayed in the Chevrolet red carpet area on site and auctioned off for charity at a future date. The two companies will then reveal plans over the coming weeks for a limited edition line of Chevrolet-inspired guitars — to be handcrafted of wood sourced from General Motors’ own Fort Wayne truck plant.

The presentation guitar has been handcrafted from old growth, Michigan maple wood, reclaimed from the former Detroit Fire Department Headquarters — the oldest fire department in Michigan.  

Founded in 1911 in Detroit, Chevrolet is one of the world’s largest car brands, doing business in more than 100 countries and selling more than four million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heartbeat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet® models can be found at

“It is enormous honor to present a small piece of Detroit’s history to Chevrolet at the Country Music Association Awards,” said Detroit’s Mark Wallace. “Chevrolet is a foundation on which the city of Detroit was built, and we are privileged to help celebrate a century of Chevrolet’s iconic trucks. We look forward to collaborating with them on this exciting American milestone.”

The guitar is based on the firm’s Wallacaster body shape, with an oil finished neck, rosewood fingerboard, a pick guard in Chevrolet’s 100th Anniversary Blue, and finished with clear high gloss lacquer. The guitar’s pickups have been handcrafted to resemble the iconic Chevrolet Truck 100th Anniversary Bowtie.

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