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New VP of Merchandising Brings Decades of Music Industry Experience to Sweetwater

by Christian Wissmuller • in
  • People
• Created: July 30, 2018

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Sweetwater has announced the hiring of Bob “Shep” Shepherd to fill the newly-created position of vice president of Merchandising.

Shepherd brings a wealth of knowledge to Sweetwater, having spent the last 18 years in the music retail industry.

“Sweetwater’s reputation as both a music retailer and a great place to work is second to none. I was blown away by the culture and the familial feeling,” says Shepherd. “All of us are smarter when we work together than separately, so I look forward to capitalizing on the knowledge of others and combining it with my experience.”

“We’ve always been highly focused on our inventory efficiency, continual improvement of how we present each category to our customers, and building strong win-win relationships with our vendor partners. We’re excited to bring Shep on board to help continue to improve upon these very important fundamentals,” says senior vice president and chief merchandising officer Phil Rich.

Shepherd will help oversee a team of more than 20 people focused on focused on continuous improvement in category performance and inventory.

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