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βSt Louis Music has announced the appointment of Chris Meikle to the position of senior vice president of Marketing & Product.
In his new role, Chris will oversee all marketing and product development and management across SLMβs extensive family of brands.
βChris has achieved so much in his 12 years at US Band and SLM,β Says Mark Ragin, President and CEO of St. Louis Music. βHe has completely revitalized Alvarez guitars, which was in great need of management when we reacquired the brand in 2011. Under Chrisβs guidance, Alvarez is again one of the leading guitar brands in the world. I would like to take this opportunity to thank him for his many years of excellent work, and am looking forward to his accomplishments in this new role.β
Chris joined SLMβs parent company, U.S. Band in 2006 as head of marketing and went on to manage Alvarez Guitars in 2011. Under Meikleβs stewardship Alvarez has grown exponentially and developed a culture focused on research, design and quality. Chris and his team re-imagined Alvarez from the ground up and added new successful lines such as Jazz and Blues & Grateful Dead and reworked Artist and Masterworks Seriesβ
βItβs been both an honor and a real joy to have been given such wonderful projects and work with industry greats such as Mark Ragin and Mr. Kazuo Yairiβ Says Chris. βEvolving Alvarez into the successful brand that it is today has been a truly wonderful experience. Iβm very much looking forward to applying knowledge Iβve accumulated over the years to our family of great brands and products.β
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