Yamaha Names Petterson Wind Instrument Marketing Manager

Yamaha Corporation of America, Band & Orchestral Division, has announced the promotion of Brian Petterson to Wind Instrument marketing manager.

In his previous position, Petterson served as assistant marketing manager for Yamaha Wind Instruments, where he oversaw the execution of successful marketing campaigns, including the “Step Up to Yamaha” promotion.

Petterson’s prior roles within the Yamaha Winds Department include serving as product manager, with responsibility for conducting strategic market research for new products, providing salesperson training and developing advertising materials, as well as product specialist, where he planned trade show strategies and researched market trends, among other responsibilities.