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Axilum and CHAUVET Professional Add Enchanting Element to Printemps Fashion Runway

by Victoria Wasylak • in
  • MMR Global
  • Supplier Scene
• Created: August 7, 2019

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The Paris store Printemps recently demonstrated its flare for innovation at Fashion Show Spring Vélizy 2, using battery powered and Wi-Fi controlled LED WELL Fit fixtures from CHAUVET Professional that were supplied by Axilum.

Axilum used 36 WELL Fit units in its lighting for the fashion show event. Many of the fixtures were used to illuminate displays, while others, positioned by the runway itself, played a more unusual role.

Typically, the RGBA WELL Fit fixtures serve as up-lights directing their output skyward, they are used to bring columns, arches, walls and other architectural elements to life with a beautiful array of rich colors. Instead of being aimed upward, the WELL Fit units at the runway were placed on their sides so they could create a stunning lattice work of crisscrossing light on the carpet as models paraded to showcase the latest fashions.

“We had free card from our client to recreate a friendly space,” said Lionel Tachet of Axilum. “So, we relied on our imaginations to use the WELL Fits in a unique way to create a path. The WELL Fits are powerful autonomous projectors with a high autonomy and Wi-Fi management, which made them very well-suited for this project.”

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