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D’Addario Launches Social Media Campaign for Earth Day

by Victoria Wasylak • in
  • Supplier Scene
• Created: April 17, 2018

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D’Addario will be launching a social media campaign from April 19 to 22 to highlight their efforts in honor of Earth Day.

For every purchase of Promark drumsticks, Promark provides seedlings to family-owned forests in Tennessee, restoring old forests, and growing new ones. The goal is to replant every tree used by the year 2043. So far, D’Addario, Promark, and the Tennessee Department of Agriculture Division of Forestry have replaced over 250,000 trees.

Company CEO Jim D’Addario says, “In many ways this program speaks to D’Addario’s commitment, not only to our loyal players and social responsibility, but also to our mission of building an ongoing, self-perpetuating cycle of music.”

 

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