Guitar Center Opens ‘Custom House’ Multi-Functional Experience Center in Nashville

Guitar Center has announced the grand opening of Nashville-based Custom House, a new AVDG and Guitar Center Professional multi-functional experience center. This new location features the latest in audio and video solutions from a collaboration between Guitar Center Professional (GC Pro) and GC’s Audio Visual Design Group (AVDG) and begins to showcase their combined capability. The unique facility located in the heart of the city’s Berry Hill studio neighborhood is unlike any other Guitar Center or AVDG location and was developed as a platform to start the conversation of how to provide clients with state-of-the-art, one-of-a-kind A/V solutions focusing on the entertainment, residential and commercial market sectors.

Custom House is specifically designed to create a relaxed, comfortable and casual environment, where current and future clients can spend time with Guitar Center’s account executives to exchange ideas and goals, while spotlighting Guitar Center’s numerous capabilities to serve its customers. Additionally, Custom House highlights immersive technology examples and case studies created by the AVDG/GC Pro teams.

The Custom House team in Nashville now has the combined resources of leading integrator/design-build firm AVDG and GC Pro and will be able to serve clients with unprecedented, fully customized audio and video solutions for businesses, houses of worship, bars/restaurants, music venues, corporate headquarters and more.

“With the opening of Custom House, we are now able to provide Nashville and the Southeast region with new, expanded resources and services to handle our clients’ residential or commercial space needs,” stated Doug Carnell, Guitar Center vice president of Business Solutions. “Nashville has been rapidly expanding, and we wanted to give our customers a full understanding of what the AVDG/GC Pro teams can do for them. Custom House is an experience center that not only showcases the latest state-of-the-art customized A/V solutions, but also provides clients an environment to relax and discuss their specific needs with Custom House staff.”

“The opening of Custom House is a key milestone and provides a glimpse of future developments for the expansion of the Guitar Center organization,” remarked Ron Japinga, Guitar Center president and CEO. “The integration of AVDG with Guitar Center Professional in Custom House gives us the ability to service clientele in their professional, commercial and residential endeavors. As our business grows and the needs of our customers evolve, we will continue to provide customized, turnkey solutions to not only keep Guitar Center competitive, but to lead the MI industry in innovation.”