MI Brands Provide Experience For Grand Prize Winner Of “Win Greg Koch” Sweepstakes

by MMR • in
  • Supplier Scene
• Created: June 11, 2015

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Sponsored by Fishman, Premier Guitar, and Hal Leonard, the “Win Greg Koch” Sweepstakes received over 15,000 entries in eleven weeks. Grand Prize-winner Mark Mizhrai from Los Angeles was visited at home by “The Gristle-man” in person on May 19th. 

Greg delivered a brand new Fender American Standard Stratocaster loaded with Fishman Fluence Single Width pickups. Greg then spent time with Mark trading licks, teaching him tips and tricks, talking about gear, sharing a pizza, even breaking into a jam with Mark’s daughter on piano.


The “Win Greg Koch” promotional sweepstakes ran from January 12th through March 31st and was promoted by co-sponsor Premier Guitaronline and in print. Greg Koch will be hitting the road over the next five months and holding clinics at Fluence dealers throughout the U.S. and Canada. Other prizes included books and other media from Hal Leonard, free subscriptions from Premier Guitar, and sets of Fluence pickups from Fishman.


Fishman president Larry Fishman said, “Greg Koch brings a level of excitement and fun that we really need in this business. To be able to partner with two other leaders in the industry and offer such a great promotion made this a slam dunk – not just for the winners, but for our dealers who are hungry for events and promotions that bring some excitement to the brands they support.”


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