Roland Honored with 2018 Good Design Awards  

The Japan Institute of Design and Promotion has honored the Roland Boutique series and the just-released LX708 Digital Piano each with “Good Design Award 2018” accolades. The Roland Boutique series was also chosen for the “My Favorite Choice for Good Design 2018―Good Design Award 2018 Jury’s Personal Selections Exhibit.” This exhibit, held in Tokyo from October 3 to November 4, showcases a select group of Good Design Award 2018-winning products that were personal favorites of this year’s jury members, and the Roland Boutique series will be there on display.

“In a product category that is dominated by digital products, the Roland Boutique series synthesizers are based on an enthusiasm for the analog feel. Incorporating the latest technologies, this series recreates―in a compact form factor and without sacrificing their ease of use―the flavors of vintage synthesizers that cannot be expressed on their digital counterparts. The entire series is designed on a unified theme which is sure to pique the fascination of collectors,” stated the Good Design jury.

“The LX708 garnered praise for its developers’ approach of pursuing a new interpretation for digital pianos,” added the Good Design jury. “Instead of hiding its speakers and controls, this product adopts a design where they are made visible in a clear and aesthetically pleasing way, also giving it the elegance that pianos are known for. Meticulous attention has also gone into the keyboard touch, making this product a beautiful fusion of digital and acoustic.”