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Propellerhead Rebranded as Reason Studios, Unveils Reason 11 as Plugin

by Christian Wissmuller • in
  • MMR Global
  • Upfront
• Created: August 26, 2019

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Propellerhead Software has become Reason Studios and has announced a major update to its flagship music-making software, Reason. Enabling music makers of all major digital audio workstations to plug the Reason Rack into their sessions, Reason 11 includes the Reason Rack Plugin, on top of a number of updates to its standalone music making software.

“The rack of devices has always been the core of Reason. Now with Reason 11, anyone can easily add the Reason Rack Plugin to their favorite DAW,” said Mattias Häggström Gerdt, Propellerhead Product Manager. “With the addition of 6 new devices, the Reason Rack is bigger than ever, so that you can make music the way you want. We’ve, of course, improved Reason as a DAW too, adding some of the most requested workflow features like improved sequencing and editing.”

Bring your favorite Reason devices into any DAW with the Reason Rack Plugin (VST/AU*). Or, sequence faster than ever with razor-sharp focus. Edit, draw, crossfade, curve and zoom – building your tracks in no time. Craft and polish your sound with new innovative modulation effects and a trio of devices pulled from Reason’s million-dollar mixing console.

“We’re changing our name to Reason Studios to clearly express our dedication in delivering the best experience for all music makers, regardless of where they are in their creative journeys,” said Timothy Self, Chief Product Officer. “The world really knows us for Reason. Reason Studios encapsulates our mission of building a platform for all music creators. Reason 11, with its seamless integration into other music production software, truly exemplifies how we want to open up to the world.”

Over the coming weeks, Propellerhead will change to Reason Studios wherever Propellerhead shows up, including its website and social media sites. Visit Reason Studio’s blog for further details.

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