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Reverb Adds Morris to Board of Directors

Christian Wissmuller • Upfront • August 1, 2018, has added Crystal Morris, CEO and co-founder of leading case manufacturer Gator Cases, to its board of directors. The long-time musical instrument industry executive and music education advocate will support Reverb—which recently surpassed $1 billion in total sales on the platform—as it continues to expand.

“Reverb is dedicated to not only supporting the musical instrument industry, but also to growing the entire musician community through its platform, service, and nonprofit efforts,” said Morris. “Having spent nearly my entire career selling music gear, I know that the industry is constantly evolving to meet the needs of musicians, and I’m excited to align myself with a like-minded company that is dedicated to helping the entire ecosystem continue to thrive.”

Morris’ relationship with the music industry began when she worked side-by-side with her dad at his booth at the National Association of Music Merchants (NAMM) show. In 2000, the father-daughter duo launched Gator Cases, now a leading manufacturer of case solutions for music, pro audio, and other industries. The company’s dedication to creating quality, creative products to solve unique problems has led to dozens of “Best in Show” and other awards from trade associations, media, and more.

In addition to leading her company’s success, Morris is renowned for her dedication to and advocacy for the industry. She has actively campaigned on Capitol Hill for school music education as part of NAMM’s Education Advocacy DC Fly-In and co-founded the Smart Women in Music (SWIM) Fund—a NAMM Foundation administered fund designed to foster and support female industry professionals at various stages of their careers. Among other distinctions, Morris has been recognized by the Women’s International Music Network as a 2016 Enterprise She Rocks Award recipient and one of the Top Female Makers in the Music Industry.

“Crystal’s passion for her work, commitment to creativity and constant evolution, and dedication to making music a reality for everyone are just a few of the many reasons I’m thrilled to add her to Reverb’s board of directors,” said David Kalt, founder and CEO at Reverb. “Her experience, expertise, and insights will be invaluable as we continue to grow Reverb into the global destination for musicians and music lovers to buy, sell, and learn about music gear.”


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