Alvarez announced the launch of its Guitar of the Month promotion, which will present popular models of Alvarez guitars with their own dedicated webpage, social media branding and a giveaway each month.
“Our line of guitars has never been stronger and we feel it’s thanks in part to the excellent feedback from our consumers,” says Chris Meikle, head of development at Alvarez and senior vice president of St. Louis Music. “Running a campaign that calls attention to all the progress we’ve made in tandem with a monthly giveaway is a great way to communicate and thank Alvarez players.”
Guitar of the Month will feature some of Alvarez’ most popular models, including selections from the Jazz & Blues series, as well as newly upgraded Artist Series guitars which now feature a shadowburst finish and an LR Baggs Stagepro pickup system.
Specific models include the Delta00E/TSB & Delta00EDLX/SHB from the Jazz & Blues line, the Artist Series AD60, AF66SHB, AC65HCE, ABT60, ABT60E, and the Masterworks Series MFA66CESHB and MGA66CESHB. Each month Alvarez will announce a new model and present fans with a giveaway landing page where they can enter.
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