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Upfront

  • Sweetwater Surpasses 100 Million YouTube Views

    Christian Wissmuller | Upfront | February 13, 2017

    Sweetwater recently surpassed 100 million views on its YouTube channel, with subscribers to the channel now exceeding 137,000.

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  • ‘Musikmesse Insider’ to Continue at 2017 Gathering

    Christian Wissmuller | Upfront | February 10, 2017

    Once again in 2017, Messe Frankfurt is inviting qualified musical-instrument retailers to register for the “Musikmesse Insider” customer programme.

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  • D’Addario Foundation Awards 107 Music Education Grants

    Christian Wissmuller | Upfront | February 8, 2017

    The D’Addario Foundation, a 503(c) nonprofit that is a global leader in finding, funding, and partnering with transformative music education organizations, has announced the results of its first two grant application cycles.

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  • Leenman Honored at She Rocks Awards

    Christian Wissmuller | Upfront | February 1, 2017

    Tracy E. Leenman, owner of Musical Innovations of Greenville, South Carolina, has been named winner of the 2017 She Rocks Enterprise Award by the Women’s International Music Network (WiMN).

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  • Lorenz Acquires WMCR

    Christian Wissmuller | Upfront | February 1, 2017

    The Lorenz Corporation has announced that effective immediately, they have acquired the print music company WMCR LLC (Word Music & Church Resources).

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  • DW Enters into U.S. Distribution Deal with Hal Leonard for Select Brands

    Christian Wissmuller | Upfront | February 1, 2017

    Drum Workshop Inc. (DW), has announced that effective February 1st, 2017 Hal Leonard will serve as the exclusive U.S. distributor for several of its product lines including Gibraltar® hardware, KAT®, Percussion Plus Drums, and CB Percussion lines. In addition, Hal Leonard will be the US sales representative for the Gretsch® Renown, Catalina, and Energy lines of entry level and mid-priced drumsets.

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  • KMC’s Hart Named President of MDA

    Christian Wissmuller | Upfront | January 31, 2017

    KMC has announced that vice president of Merchandising Roger Hart has been appointed to serve a two-year term as president of the Music Distributors Association (MDA). The appointment occurred on January 18, 2017 at the Music Distributors Annual “Show & Tell Day” that took place in Anaheim on January 17, 2017 at NAMM.

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  • Musikmesse 2017 Drum Camp Lineup Announced

    Christian Wissmuller | Upfront | January 30, 2017

    The lineup for Drum Camp at Musikmesse 2017 (April 5 to 8) is complete. Eight stars of the international drum scene will give daily performances on their original touring sets in the 'Blood, Sweat and Tears Box' – a sound-proof cabin in the middle of Hall 11.0 where visitors can see and hear the musicians really close up.

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  • 2017 NAMM Show Attracts Global Music Products Industry

    Christian Wissmuller | Upfront | January 30, 2017

    The world’s music products industry gathered in Anaheim, California last week for the annual NAMM Show, and with it, the symphonic harmonies of the industry could be heard echoing across the campus of the Anaheim Convention Center.

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  • YCA and YMUS Join to Present ‘One Yamaha’ Revstar Display

    Christian Wissmuller | Upfront | January 30, 2017

    Yamaha Corporation of America (YCA) and Yamaha Motor Corporation USA (YMUS) came together for the second year in a row to showcase the company’s “Revstar garage” concept at the 2017 NAMM Show held January 19-22 in Anaheim, California.

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  • Roland’s Eaddy Honored at She Rocks Awards

    Christian Wissmuller | Upfront | January 30, 2017

    Roland Corporation U.S.'s marketing communications manager Rebecca Eaddy was an honoree at the fifth annual She Rocks Awards.

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  • CAD Names On the Road Marketing As Rep For New England and New York

    Christian Wissmuller | Upfront | January 26, 2017

    CAD Audio has appointed On the Road Marketing as sales representative for New England, New York City and Upstate New York.

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