Upfront

KMC’s Hart Named President of MDA
Christian Wissmuller | Upfront | January 31, 2017
KMC has announced that vice president of Merchandising Roger Hart has been appointed to serve a two-year term as president of the Music Distributors Association (MDA). The appointment occurred on January 18, 2017 at the Music Distributors Annual “Show & Tell Day” that took place in Anaheim on January 17, 2017 at NAMM.
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Musikmesse 2017 Drum Camp Lineup Announced
Christian Wissmuller | Upfront | January 30, 2017
The lineup for Drum Camp at Musikmesse 2017 (April 5 to 8) is complete. Eight stars of the international drum scene will give daily performances on their original touring sets in the 'Blood, Sweat and Tears Box' – a sound-proof cabin in the middle of Hall 11.0 where visitors can see and hear the musicians really close up.
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2017 NAMM Show Attracts Global Music Products Industry
Christian Wissmuller | Upfront | January 30, 2017
The world’s music products industry gathered in Anaheim, California last week for the annual NAMM Show, and with it, the symphonic harmonies of the industry could be heard echoing across the campus of the Anaheim Convention Center.
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YCA and YMUS Join to Present ‘One Yamaha’ Revstar Display
Christian Wissmuller | Upfront | January 30, 2017
Yamaha Corporation of America (YCA) and Yamaha Motor Corporation USA (YMUS) came together for the second year in a row to showcase the company’s “Revstar garage” concept at the 2017 NAMM Show held January 19-22 in Anaheim, California.
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Roland’s Eaddy Honored at She Rocks Awards
Christian Wissmuller | Upfront | January 30, 2017
Roland Corporation U.S.'s marketing communications manager Rebecca Eaddy was an honoree at the fifth annual She Rocks Awards.
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CAD Names On the Road Marketing As Rep For New England and New York
Christian Wissmuller | Upfront | January 26, 2017
CAD Audio has appointed On the Road Marketing as sales representative for New England, New York City and Upstate New York.
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Roland and BOSS Present Lifetime Achievement Awards to Jarre and Summers
Christian Wissmuller | Upfront | January 24, 2017
During the 2017 Roland International Press Conference, held Wednesday, January 18, 2017, on the eve of the NAMM Show in Anaheim, California, Roland and BOSS presented their second-annual Lifetime Achievement Awards to two monumental figures in music: French composer and keyboardist Jean-Michel Jarre (Roland) and British guitarist Andy Summers (Roland & BOSS), best known for his work as guitarist in legendary rock act The Police.
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Yamaha, Line 6 Execs Announce Expanded Collaboration with John Lennon Educational Tour Bus
Christian Wissmuller | Upfront | January 24, 2017
Yamaha and Line 6 execs came together at NAMM to announce their expanded relationship with The John Lennon Educational Tour Bus, which is celebrating its 20th anniversary this year.
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K&M Supports Guitars for Vets
Christian Wissmuller | Upfront | January 24, 2017
König & Meyer (K&M) is supporting Guitars for Vets, a foundation that supports our veterans who turn to music in a time of great need.
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NAMM Welcomes New Board Members and Honors those Completing Their Term
Christian Wissmuller | Upfront | January 23, 2017
At the Annual Meeting of Members at The 2017 NAMM Show, the National Association of Music Merchants (NAMM) welcomed eight new board members to the organization’s Board of Directors. Each board member will serve a three-year term and provide oversight and direction to the organization and its charitable arm, The NAMM Foundation.
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Perry Receives Les Paul Award
Christian Wissmuller | Upfront | January 22, 2017

Legendary Aerosmith guitarist Joe Perry was awarded the Les Paul Award at the 2017 TEC Awards ceremony on Saturday.
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Two New Store Openings for GC
Christian Wissmuller | Upfront | January 22, 2017
Guitar Center has been expanding its presence nationwide with recent store grand openings in Alexandria, Virginia (January 12), and Goodlettsville, Tennessee (January 19).
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