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Hal Leonard Adds Multiple Guitar Pedal Lines to Their Distribution Roster

Christian Wissmuller • Upfront • May 12, 2021

Vertex Effects, Red Panda, and Hotone Audio are now available through Hal Leonard MI Products Distribution in the USA and Canada. This announcement was made by Brad Smith, VP of MI products with Hal Leonard.

Vertex Effects, a California-based company, handcrafts boutique effects pedals for guitar and bass players to inspire musical artistry and creative innovation. Vertex is a savvy social marketer, building a YouTube channel that boasts hundreds of videos, with over 60K followers. Outstanding sellers include the Steel String Supreme, the Ultra Phonix, and the Nyle Compressor.

Red Panda, located west of Detroit, designs and manufactures DSP-based pedals for experimentally minded musicians. They combine modern signal processing techniques with the character of classic digital hardware creating algorithms that can warp, twist and bend sounds in new ways, but stay musical and in control. Their effects bestsellers include the Particle, Context, Tensor, and BitMap 2.

Hotone Audio, based in Changsa City, China, was previously distributed through Hal Leonard via their existing arrangement with Samson Technologies. Now the partnership is direct, resulting in more favorable dealer and consumer pricing. Hotone has a wide range of proven products, pushing the boundaries of guitar expression and features. Top sellers include the Soul Press pedal, Mojo Diamond mini amp, the Ampero Modeler, and the Jogg USB interface.

“These lines now join the family of Hal Leonard guitar effects offerings which already include Line 6, Morley, Singular Sound, and Warm Audio. As a distributor, we love how these lines complement one another,” says Brad Smith. “We now have an effects offering for every player regardless of budget or interest to experiment. We can’t wait to see our dealers expand their offerings too!”

Any retailers interested in ordering these brands can call the Hal Leonard E-Z Order Line at 1-800-554-0626.

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