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NAMM Announces Global Livestream of Artist Performances at Believe in Music Week

Christian Wissmuller • MMR GlobalUpfront • December 17, 2020
On Wednesday, January 20 during NAMM’s Believe in Music week, over 40 emerging and established artists from 23 countries and six continents will come together for 12 hours of livestream concert performances in a musical celebration at NAMM’s Believe in Music week Global Livestream.

The performances will start at 6:00 a.m. PT with 11-time Australian Blues Music award-winner, and a musician Rolling Stone Australia calls an “Oz Roots & Blues Icon,” Lloyd Spiegel. Spiegel will bring his bluesy-folk sound live from The Cole Clark Factory. From there, the Global Livestream will make its way around the world, east to west, welcoming artist performances and a variety of genres from countries spanning Korea to Pakistan, Russia to Uganda, Germany to Brazil, and ending in the U.S. at 6:00 p.m. PT.

Over the course of the 12 hour livestream, other notable performers will unite the world in music, including Brass for Africa, a Uganda-based music charity that delivers music education with integrated life-skills training to over 1,000 young people in Uganda, Liberia and Rwanda; NEEDSHES, a Moscow-based alt-rock band from Uzbekistan recently showcased at MONDO NYC 2020; veteran Filipino alt-rock band Mayonnaise; Lithuanian pop sensation and actress Jurga; Turkish jazz guitarist Cem Tuncer and his quartet; Spain’s flamenco-inspired singer-songwriter El Kanka; Peru’s emerging hip hop artist A.C.O.; acclaimed New York jazz and classical pianist Dan Tepfer; and North Carolina’s guitar sorceress Christie Lenée.

Also to note, the Livestream will feature a live video of American composer John Cage’s piece “As Slow As Possible,” being played on a specially built pipe organ at St. Burchardi Church in Halberstadt, Germany. The performance began in 2001, and it is scheduled to end in the year 2640. For this livestream, we will hear one hour of the piece – just a tiny fraction of its full, 5.6 million hour length – starting at 8:30 a.m. PT.

A complete list of performers and schedule (subject to change) is included below.

The Global Livestream will take place on Wednesday, January 20, on the Believe in Music platform, powered by Swapcard and is free to all who would like to participate by registering at All performances will be absolutely live, with the artists interacting with each other in between their sets.

Believe in Music week (January 18-22, 2021) is the online, global gathering to unite and support the people who bring music to the world. In addition to the Global Livestream, participants will have access to 150-plus interviews; professional development and training sessions for all sectors of the music products, pro audio and entertainment technology industries; and NAMM Foundation education for music educators and administrators, nonprofit professionals and college-aged students and faculty, among others. Education and training tracks include Business, Audio Production and Technology, Entertainment Technology and Artists, as well as others.

Official Hashtag: #BelieveinMusic

2021 Believe in Music week Global Livestream Performers
All times are listed in Pacific Time (UTC -8)

Artist/Band Name Start (PT) Country Website
Lloyd Spiegel   6:00am Australia
Love X Stereo  6:15am South Korea
Mayonnaise  6:30am Philippines
Charlie Lim  6:45am Singapore
Varga Core  7:00am Pakistan
Brass for Africa  7:15am Uganda
Chin2 Bhosle  7:30am India
Folk Masti  7:45am India
Needshes  8:00am Russia
Jurga  8:15am Lithuania
John Cage, “As Slow As Possible”  8:30am Germany
Joy Bogat  9:30am Germany
Kaak  9:45am Germany
Michèl von Wussow 10:00am Germany
Cem Tuncer Quartet 10:15am Turkey
Madrigal 10:30am Turkey
Alex Gariazzo & Michele Guaglio 10:45am Italy
Abaji 11:00am France
Emma McGann 11:15am United Kingdom
And/Or 11:30am United Kingdom
El Kanka 11:45am Spain
Seiva 12:15pm Portugal
Cavemen 12:30pm Nigeria
Victor Ademofe 12:40pm Nigeria
Femi Leye 12:50pm Nigeria
Khemmiesings  1:00pm Nigeria
Temilayo Abodunrin  1:15pm Nigeria
Raquel Coutinho   1:30pm Brazil
Trampa  1:45pm Brazil
Ligiana Costa  2:00pm Brazil
A.C.O  2:15pm Peru
Budaya  2:30pm Mexico
Tempus Quartet  2:45pm Mexico
Omar Quezada  3:00pm Dominican Republic
Andrew Cassara  3:15pm Canada
Jiayi He  3:30pm United States
Dan Tepfer  3:45pm United States
BJ Griffin  4:00pm United States
Wordsmith  4:15pm United States
Christie Lenée  4:30pm United States
Bayou City Brass Band   4:45pm United States
Andre Thierry  5:00pm United States
The Sledge Grits Band  5:15pm United States
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