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Our latest poll asks whether the industry is atypically limited in being able to achieve new product innovation.
Perhaps because of the traditional manner of instruments, with some of the basic design principles going back thousands of years if you’re talking about drums, rudimentary string instruments or even certain wind items, it has been tricky to try and reinvent the wheel. You could argue that the industry’s last great leap forward came with the synthesiser or perhaps even the electric guitar. And despite repeated attempts at adding a few neat bells and whistles here and there, the basic shape of most instruments, stringed, percussion or otherwise, stays pretty much the same. You can’t reinvent the wheel, or the Stratocaster.
And if you do manage to come up with something really neat, like say, auto-tuning, do customers actually want it?
Tell us what you think – take part in our poll HERE
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