South Africa deal for Faith Guitars

Barnes and Mullins has secured a new distribution deal in South Africa for its Faith Guitars brand.

The firm has signed up with Paul Bothner Music, founded in 1902, and one of the leading distribution companies in the territory, it has 10 of its own superstores as well as a top-ranked online store too. 

Carel Van Heerden, director of Paul Bothner Music commented: “Upon recently unpacking our first shipment of Faith Guitars I was reminded of a quote by Henry Ford: ‘Quality means doing it right when no one is looking.’ These guitars are exceptional all round – in build, in tone and quality; with an unsurpassed value for money offering. It’s simple really:  Good guitars make you want to play more; and great guitars like Faith can touch a life forever.”

Alex Mew, Faith Guitars brand manager, added: “South Africa is a vibrant and exciting new market for Faith, and I am delighted to have partnered with Paul Bothner Music.”

Faith is now in stock at a number of the Bothner Music stores including Bloemfontain, Durban, Stellenbosch and Durban.