Cardinal Percussion Expands Global Salesforce with Drum Industry Veterans

Andy Schlosser

Cardinal Percussion, official U.S. distributor of multiple prestigious drum/percussion brands and owner of Attack Drumheads, Wuhan Cymbals & Gongs, Lug Lock drum accessories, and Cardinal Percussion accessories, is proud to announce a major expansion of its global sales & marketing efforts with the addition of two long-term drum industry veterans, Andy Schlosser and Juan Berrios.

Schlosser and his new company, “To 11 Sales & Marketing,” will be handling sales outside the U.S. except Latin America and Caribbean, for the Cardinal Percussion brands.  He has 31 years of U.S. and international sales experience with Kaman/KMC Music, Fender and Zildjian, and most recently served as Regional VP of Sales for EMEA & Latin America for Zildjian, managing sales of Zildjian, Vic Firth and Balter Mallets.  As Managing Director of “SPIN Music Sales & Consulting,” Berrios will direct International Sales for Cardinal Percussion in Mexico, Latin America and the Caribbean.  Juan started his career in MI retail, and he served different roles as Product Specialist, and U.S. and International Sales Manager at companies such as Zildjian, Kaman Music, and Meinl Cymbals & Percussion for the past 28 years.

Cardinal Percussion will continue to handle U.S. sales and distribution of all its brands.

Juan Berrios

“With an enormous growth opportunity for Attack, Wuhan, Cardinal Percussion and future projects,” said Mr. Schlosser, “I’m looking forward to a long and close relationship with Cardinal and to significant market penetration for these great products.”  Berrios commented, “It’s an honor to be associated with Attack Drumheads, Wuhan Cymbals and the entire Cardinal Percussion Team.  There’s a lot of interest and growing demand in the Latin American and Caribbean market for these premium brands.”

Mark Tirabassi of Cardinal Percussion added, “Juan and Andy are trusted pros in the M.I.  Their drum market experience, extensive global market knowledge and wide network of contacts and relationships will be a great asset for us.  We now have a professional salesforce in place, making it possible to increase our sales and presence globally.”

For more information, contact Mark Tirabassi at Cardinal Percussion at (+1) 330-707-4446 / [email protected]