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Kanile’a Names Souza Director of Sales & Marketing

Christian Wissmuller • People • October 19, 2019

Kanile`a `Ukulele is proud to announce Kaimana Souza as its new Director of Sales & Marketing. This change in leadership is effective now.

As the eldest child of company owners Joe and Kristen Souza, Kaimana has literally grown up with Kanile`a, from its humble beginnings in the Souza’s garage to the current 7,000 square foot facility on Kahuhipa Street. Because of this, he has learned all aspects of the family business including, but not limited to, the acquisition of wood, production, inventory, sales and marketing.

In 2016, Kaimana graduated with a degree in Business Administration with a minor in Psychology. Immediately after graduation, he took lead of the Islander by Kanile`a `Ukulele Distribution Center in Irvine, California.

In 2018, Kaimana returned to Hawai`i to manage production of the Kanile`a `Ukulele factory while heading the Marketing team in successful projects. Such projects include sponsorship of the Merrie Monarch Hula Festival, the revamp of the website, increasing social media connections exponentially and, recently, a 12-page spread in Hawaiian Airlines’ Hana Hou magazine.

Kaimana Souza can be reached at (808) 234-2868 or

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