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Pioneer DJ Names Bach Product Planning Manager

Christian Wissmuller • People • December 18, 2019

Strengthening its leadership position as the DJ community’s most innovative and partnership-driven technology provider, Pioneer DJ has announced the addition of industry veteran, Drew Bach, to its Product Planning team. Bach, who has extensive experience as a working DJ; product management and business development at Gibson, Apple, Guillemot and other leading brands, joined Pioneer DJ in August, and now operates from Pioneer DJ’s Torrance, Calif. office, reporting to Lars Schlichting, Director of Product Planning, Artist Relations at Pioneer DJ Americas, Inc.

“Drew has an innate understanding of the art and business of DJing, and his experience and expertise—as well as his deep connection and passion for this community—will inform our product planning, programs and organization,” Schlichting said. “I am very pleased to have Drew join our team and I’m delighted to see his ideas and the impact he’s already making at Pioneer DJ.”

Bach joins Pioneer DJ with a nearly two-decade background in the music technology space. Most recently having held roles at Apple and Guillemot. Bach spent much of his career in product development roles at Gibson (with the Stanton DJ and KRK brands) and Gemini DJ working on embedded DJ technology, turntables and studio monitoring solutions.

“I’ve dreamed of joining Pioneer DJ since day one of my career,” said Bach. “No other company has so consistently driven how DJs create and perform, from bedrooms to festival stages. I can’t wait to bring my experience to the team, and be part of the creation of tools DJs depend on to realize their own dreams.”

Echoing this sentiment, John Powell, President of Pioneer DJ Americas Inc. said today, “Pioneer DJ is committed to empowering the broadest community of DJs and venue operators with tools enabling creative expression in ways we have not yet seen or heard! To accomplish this, we need the best team possible and we’ve taken another step toward achieving that with the addition of Drew Bach to Pioneer DJ.”

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