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Yamaha Names Shalhoup VP of Sales Enablement

Christian Wissmuller • MMR GlobalPeople • May 26, 2021

Yamaha has announced that it has promoted John Shalhoup to the role of Vice President of Sales Enablement.

A 23 year veteran of Yamaha, Shalhoup was previously Senior Director of Sales Enablement, where he played a key role in creating the sales enablement department as well as developing training, refining inbound sales services and improving content effectiveness. Additional roles Shalhoup has held during his tenure at Yamaha include Chief Marketing Director, Director of National Accounts and Director of National Sales, among others.

“John has been an asset to Yamaha since the day he started with us as a Mid Atlantic Area District Manager,” said Garth Gilman, Yamaha Corporate Vice President. “John’s commitment to the Yamaha brand and the support he provides to our channel partners and their customers is unparalleled.”

In his new role, Shalhoup will develop innovative business practices that demonstrate the Yamaha commitment to its customers and channel partners.

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