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YCA Promotes Dolson to Regional Sales Manager, School Service Sales

Christian Wissmuller • People • July 31, 2020

Yamaha Corporation of America (YCA) has announced that Chris Dolson has been promoted to Regional Sales Manager, School Service Sales, effective July 1. He reports to Doug Steinmetz, director, Yamaha School Service Sales.

In his new role, Dolson is responsible for managing and supporting a team of district managers servicing school service dealers across the U.S.

“Chris is a consummate sales professional who brings a varied background and many skills to our talented team,” said Steinmetz. “I am confident that he will provide great leadership as we continue to strengthen our service to retailers, educators and schools nationwide.”

Dolson began his career with Yamaha as a marketing intern in 2002, and from 2003 to 2008, served as Percussion Product Specialist at the company’s Buena Park, California headquarters. In 2008, he relocated to Indianapolis to serve as Market Development Specialist. He has held the position of District Manager for the Midwest territory since 2012.

During his tenure, Dolson has been named Band and Orchestra District Manager of the Year (2017), Winds District Manager of the Year (2020, 2018), Strings District Manager of the Year (2019, 2016), Accessories District Manager of the Year (2014) and Marketing Star award recipient (2008).

Dolson earned a B.A. in Music Performance from Illinois State University.

For more information about Yamaha Corporation of America, visit

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