ADJ Lighting & Effects Create Wow Factor For Super Car Launch in Poland

When the new $1.9 million Koenigsegg Gemera supercar was officially launched to the Polish market last month, the VIP event included a lighting rig created using more than 50 ADJ fixtures. Providing mood lighting while the VIP guests arrived, the rig was then used – together with low-lying fog from an ADJ Entour Ice – to create a high-impact reveal for the star of the show.

When the first one arrived in Poland, Koenigsegg’s local distributor, Maranello Motors (part of the Pietrzak Group), decided to host an event worthy of both the record-breaking car and its potential new owners. Having previously worked with the company before on other projects, they brought in local event organization and production company Falp to transform the event space with light, video and effects.

The team at Falp were given the creative freedom to design and produce the overall event as well as the actual premiere of the Gemera, which ran prior to the car being unveiled to guests. Falp event manager, Magdalena Pietrasiak, explains, “It was an honor for us to be a part of the grand premiere of the Gamera, and it is all thanks to our CEO, Przemysław Szymanek; we are able to work on amazing projects like this because of his vision. Our client, the Pietrzak Group, trusted us to design and create everything about the event, they just told us what cars would be on display. To match the Koenigsegg brand and the luxurious feel of the new car, we ensured a clean installation, with no visible wires and no floor-standing truss. We wanted the focus to be on the cars, and we used ADJ lighting to highlight them as well as to enhance the atmosphere for the VIP guests.”

To build anticipation for the moment the Gamera was unveiled, the Falp team designed and programmed a multimedia show that combined video graphics – displayed on a screen behind the car – with lighting, audio, laser effects and low fog generated by an ADJ Entour Ice. The show began with a blackout and then the pace and intensity of the video, audio and lighting elements slowly built to a crescendo at which point the car was dramatically revealed. The key fixtures used for the show were the Vizi Beam Z37, Focus Spot 6Z, Encore Burst 200 and Vizi Beam RXONE.

Featuring 37 20W quad color (RGBW) LEDs and a motorized zoom range of between 10 and 60-degrees, the Vizi Wash Z37 is an extremely powerful and versatile moving head wash fixture. Three of these units were rigged to a truss behind the Gemera, while an additional set of three were positioned on a second truss in front of the car. This allowed for both back and front washing to ensure the star of the show was highlighted from every angle. Not only were they used for color but the front fixtures also provided warm white illumination when company officials addressed the gathered VIPs.

The recently released Focus Spot 6Z is the current flagship model of ADJ’s immensely popular Focus Series of LED-powered moving head fixtures. It combines an extremely potent 300W cool white LED engine with precision-engineered optics and an extensive collection of beam-shaping features to offer lighting designers a huge amount of creative potential. For the Gemera launch, two of the units were rigged behind the car to project break-apart GOBO patterns and mid-air beam effects.
Offering a viable power-saving alternative to traditional fixtures, the Encore Burst 200 is an LED-powered 2-cell blinder.

Featuring a pair of 110W warm white (2700K) CREE COB LEDs housed in a rugged IPX4 weatherproof enclosure, the unit offers comparable output to a conventional fixture using 650W halogen lamps. It is also capable of generating the same effect, thanks to a unique Tungsten mode, which reduces the color temperature at lower intensity settings to match the unique dimming characteristics of a conventional binder lamp. For this project, four of the fixtures were used to added impactful blinder moments to the launch presentation as well as to warmly illuminate the car following the unveiling.

Finally, four Vizi Beam RXONE moving head fixtures were positioned on the floor, surrounding the car from the sides and behind. One of ADJ’s best-selling fixtures, the RXONE is both incredibly compact and incredibly powerful. Featuring an Osram Sirius HRI 1R long life discharge lamp, focused through super sharp optics, it generates a 3-degree beam that is ideal for aerial effects. It enhanced the Gemera launch by shooting beams up and around the covered car as the tension built towards its much-anticipated début. In addition to the launch of the Gamera, visitors to the event also had the opportunity to see four of Koenigsegg’s other luxury super cars in the flesh. To illuminate these, and to create a celebratory atmosphere for the whole event, the Falp team also installed three additional trusses filled with ADJ lighting fixtures. These included Vizi Hex Wash7 moving heads for wash lighting as well as Focus Spot Three Z, Focus Spot 4Z and Focus Beam LED moving heads for GOBO projections and mid-air beam effects.

Also, to add to the exclusive feel of the event, a pair of ADJ’s Hydro Beam X2 IP65-rated moving head beam fixtures were setup, at the end of a red carpet, flanking the door to the venue. These were used to shoot piercing white “search light” beam effects up into the night sky. To help achieve a “clean installation,” the Falp team made use of the fixture’s in-built WiFLY EXR wireless DMX receiver to control the fixtures without having to run DMX cables outside.

“We were very happy with all of the ADJ equipment we used for the Koenigsegg premiere,” states Falp’s other event manager, Marta Maszczykowska. “None of the fixtures disappointed us, and they allowed us to realize our vision for the event, nicely highlighting the venue and most importantly the cars. We were particularly amazed by the Vizi Wash Z37, Focus Spot 6Z and the Hydro Beam X2, all of which we were using for the first time. The Hydro Beam X2 is so bright it could be seen right across the city!”

“The ADJ sales team in Poland – Jarek Stępień and Adam Waloszczyk – always look after us very well and that high level of service also extends to the after-sales support we receive,” enthused Magdalena. “As an events company often working on high profile projects,” added Marta, “we need equipment that allows us to achieve our creative vision and that we can also rely on, and this is what we get from ADJ.”