Cantrell Signs To Gibson As Brand Ambassador

Gibson has announced that Jerry Cantrell – main songwriter, lead guitarist and vocalist for Alice in Chains – has been named as a new brand ambassador.

“I’m very happy to announce that I am officially joining the Gibson family,” says Jerry Cantrell. “I’m looking forward to what we can create together in the future.”

“Bringing Jerry to the Gibson to family is a dream come true. He is one of the riff lord heroes that personally influenced and inspired me to play guitar,” says Cesar Gueikian, chief merchant officer of Gibson. “It’s a privilege to have such an icon become one of our ambassadors. He continues to shape sound in a way that is unique to his artistry. Together we will be a on quest to make music matter more than ever.”

Photo credit: Scott Dachroeden.