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Gator Launches Donation Campaign to Fight Racism and Discrimination

Victoria Wasylak • Supplier Scene • June 12, 2020

Starting today, for every donation over $25 that is made to NAACP Legal and Defense Fund, Center for Economic Inclusion, ACLU, Equal Justice Initiative or Color of Change, Gator will give a free, special-edition Levy’s guitar strap to each donor, while supplies last.

With this mission, Gator partnered with artists, Beatriz and Bianca Williams, to create a unique strap that will be given away with donations to organizations leading the charge. The goal is to raise money and awareness for these organizations’ missions and create a strap as a conversation piece for musicians to wear and drive dialogue with.

“The design of the strap represents our nation and the values we should live by – justice, respect, kindness, peace, unity, equality, and love for all, no matter the color of your skin,” said artists Beatriz and Bianca Williams. “It provides an abstract view of a deconstructed flag, demonstrating how our nation is pulled apart by racism. The inspirational words on the back highlight the values and actions that will bring our nation together in solidarity and strength.”

“This affects every human being, regardless of race, and we have a responsibility to ourselves and others to be better,” said Crystal Morris, Gator Founder and CEO. “Gator is committed to being part of the change. We do not want to sit on the sidelines as observers. We want to use our voice to spark conversations that lead to change. We all have a choice. Let’s choose to rise together.”

To claim a free strap, first donate to NAACP Legal and Defense Fund, Center for Economic Inclusion, ACLU, Equal Justice Initiative, or Color of Change. Then, complete a short order form with contact details and donation receipt here.

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