Genelec Partners with GSL Professional in Middle East

Genelec has appointed GSL Professional as its new distribution partner in the Middle East, covering the territories of Saudi Arabia, UAE, Qatar, Oman, Kuwait, Bahrain and Iraq.

Based in Dubai, GSL Professional was established over 20 years ago with the aim of bringing the best in professional audio, video, lighting and control solutions to customers across the Middle East and has carved an impressive niche for itself as a regional leader in distribution and gained a strong reputation for supplying both products and system solutions.

With a dynamic team of highly experienced professionals and a wealth of combined experience across many markets, GSL Professional offers comprehensive solutions and design support from concept to completion.

“We are extremely proud to represent Genelec as part of our premium product portfolio for distribution across the Middle East region. I am looking forward to building a strong relationship with our new partner and extending Genelec’s business through our extensive channel partner network,” said Adrian Curtis, managing director at GSL Professional.

Arun Kumar, Genelec’s regional business development manager for the Middle East, added, “So much of our global business now is based around providing complete loudspeaker solutions, whether the customer is a music studio, broadcast facility or installation project. That requires distributors with a highly developed commercial and technical understanding of our range, and we can’t imagine a better qualified regional partner than Adrian and his GSL Professional team.”