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Gibson TV Offers ‘Peace Through Music: Global Concert Event for Social Justice’

Victoria Wasylak • MMR GlobalSupplier Scene • December 11, 2020

Gibson has announced a new partnership with Playing For Change  and the Playing For Change Foundation. In celebration of the annual Human Rights Day, Gibson will air the “Peace Through Music: A Global Event for Social Justice” concert event in its entirety streaming on demand via Gibson TV through December 31.

The virtual event, produced by Playing For Change and Blackbird Presents, features more than 200 musicians, including Aloe Blacc, Annie Lennox, Brandi Carlile with Mike McCready of Pearl Jam, Carlos Santana and Cindy Blackman Santana, Gary Clark Jr., Jack Johnson, Keith Richards, Mavis Staples, Peter Gabriel, Ringo Starr, Run The Jewels with Josh Homme, Sheila E., Skip Marley and Cedella Marley, The War and Treaty, Yo-Yo Ma, and many more. Special appearances include Billie Eilish, Ellie Goulding, Danny Glover, Jamal Murray, Killer Mike, Megan Rapinoe and Sue Bird, Norman Lear, Prince Ea and Sara Bareilles. Highlights of the event include special remarks from Amina Mohammed, Deputy Secretary-General of the United Nations, and from Epsy Campbell Barr, First Vice President of Costa Rica.

In addition, Michelle Bachelet, the United Nations High Commissioner for Human Rights, will offer a message to empower the world to seek freedom and justice, end all forms of discrimination and protect everyone’s rights.

“For over 100 years we have been inspiring, supporting and engaging with musicians across all generations, genres and nations, but it feels like the world needs music now more than ever to bring us together,” says James “JC” Curleigh, president and CEO of Gibson. “The opportunity for us to partner with Playing For Change will create a compelling music movement around the world.”

To kick off the partnership with Playing For Change, Gibson’s Epiphone brand has launched the first-ever “Get an Epiphone, Gibson Gives an Epiphone” campaign which provides brand-new Epiphone guitars to Playing For Change Foundation music students. From now through December 31, Gibson will match every Epiphone guitar purchased and place a brand-new Epiphone Starling acoustic guitar–due for official release in Spring 2021–with a student in need (up to 200).

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