Gold Tone Music Group Announces New Marketing Plan and Brand Sales Manager

Gold Tone Music Group has designed a plan to help boost sales in the United States. Also, as of April 7, Gianni Savino will be the new brand sales manager to receive orders, answer inquiries regarding the brand, and help promote the guitars. 

Gianni Savino is an experienced classical guitarist and guitar dealer. Gianni began learning classical guitar when he was just 11 years old, traveling to Spain and Italy after college in order to immerse himself in the classical guitar culture. He joins the team with knowledge and enthusiasm. Savino has been tasked to educate dealers and promote the name of the guitar line in the United States.

Our marketing plan consists of a comprehensive program for our dealers to receive benefits with the Jose Ramirez brand. There will be a significant price discount, an updated Jose Ramirez website with videos, music and information; the advantage of the artisan set up on each instrument; the installation of an optional Zero Glide and “ToneRite”-ing for four hours that will initially come standard, as well as, the support of the revised warranty. 

Photo: Gianni Savino