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Guruz Media Rebrands as Amplify 11

Victoria Wasylak • Supplier Scene • January 3, 2020

Guruz Media is rebranding as Amplify 11, a new name to better capture what they do — amplifying their clients’ businesses and products. The “11” of course refers to making sure to turn up each marketing effort to 11. This rebranding is part of an expansion by the company to offer more services to musical instrument dealers along with new programs to manage social media efforts, digital ads, and video content expansion.

Guruz Media was initially founded by musical instrument industry veteran, Tracy Hoeft. His experience in the trenches at retail and several instrument brands was the reason the marketing agency focused on marketing to musicians. Tracy and the rest of the Guruz Media team remain as part of the rebrand and expansion as Amplify 11. Meet the team, see samples of their work, and get more information at

“MI is, of course, my favorite industry to amplify! Our industry has the most beautiful looking and sounding products and we at Amplify 11 love that we can leverage today’s media outlets to let our clients’ message be heard and ultimately, turn more customers into musicians. It’s about getting results from every marketing effort,” explains Hoeft. “We are constantly exploring innovative ways to make our client’s message distinct above the noise that can be today’s media.”

The Amplify 11 team will be at NAMM 2020, helping over a dozen brands succeed at that show. They will also be available to meet with dealers and brands interested in amplifying their marketing efforts in 2020.

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