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Hal Leonard to Announce ‘M4’ Campaign at Summer NAMM

hoff • Supplier Scene • June 19, 2014

At both NAMM Shows last year, Hal Leonard was lauded as a Best in Show “Company to Watch” for its pioneering work in expanding the availability of software and technology products to thousands of music dealers. Now the music print publisher and product distributor makes it easier than ever for all retailers to get up and running in this profit-rich category.

At Summer NAMM, Hal Leonard will unveil its M4 Campaign, which encourages dealers to get started in the Mobile Music Making Market. The company has put together a bundle with the bestselling products from industry heavy hitters such as IK Multimedia, Griffin, Alesis, Line 6, M-Audio, Samson, JamHub and others.

Not only does the M4 Campaign from Hal Leonard take the guesswork out of ordering, it also provides eye-catching, space-saving merchandising. A sample slatwall display with signage will be in the Hal Leonard booth at NAMM.

Hal Leonard’s highly trained sales reps are with dealers every step of the way, offering tech support and recommending must-have apps for musicians that tie in to product sales. The M4 Campaign offers all these perks, plus very flexible dealer terms.

Brad Smith, senior sales and marketing manager for Hal Leonard, comments, “Our new M4 Campaign was created to encourage dealers to treat iOS devices as a bona fide product category – not just as an afterthought accessory. Mobile music connectivity is here to stay, and will only become more popular. Customers are looking for these products, and we’re lending retailers a hand to help make them available as effortlessly as possible.”

For more information on the M4 Campaign from Hal Leonard, stop by booth #614 at Summer NAMM in Nashville, or contact your Hal Leonard sales rep (800-554-0626,,


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