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JHS Appoints Pieters Musical Agencies as New Benelux Agent

Christian Wissmuller • Supplier Scene • December 22, 2014

John Hornby Skewes & Co. Ltd. has strengthened its position in Benelux with the appointment of Pieters Musical Agencies as Sales Agent for Fret-King electric guitars, Santos Martinez Classical Guitars, Supro amplification, Danelectro and Italia electric guitars and a host of guitar accessories such as Kinsman, Perris Straps, Snark tuners and metronomes and Danelectro Effects Pedals.

Run by Pieter Winters, who worked for EMP Music, JIC Music as well as many years experience in music retail before forming his own company in 2013, Pieters Musical Agencies are ready to take orders immediately for these highly desirable and well-respected guitar brands, alongside their current portfolio which already includes many great products such as Shubb and Kyser.

Designed by guitar ‘guru’ Trev Wilkinson, the Fret-King guitar brand has gone from strength to strength with it’s highly innovative range of electric ‘journeyman’ guitars, as well has a growing stable of Artist guitars for such luminaries as Jerry Donahue, John Etheridge and Gordon Giltrap. 

The Santos Martinez classical guitars range caters for the seasoned performer with the Ray Burley Signature to new players of all ages with the excellent Estuduiante series.

The Danelectro electric guitar range continues to win fans with its classic looks and vintage vibe, and Danelectro pedals can be seen on stages around the world due to their iconic sounds and wallet-friendly prices.  

If cooler than cool guitars are what float your boat, you cannot go wrong with Italia guitars, mixing a chic retro styling with contemporary tones and features. 

The newly-revived Supro amplifier range has already caused a stir in the US and UK with its excellent series of classic-voiced amplifiers, based on those awesome amps heard on some of the most influential recordings in rock history.

Combining the highest possible standards with keen price points, the Kinsman range of cases, bags, cables and accessories continues to grow. Meanwhile, Snark, possibly the world’s number one manufacturer of clip-on tuners and metronomes have become the staple of musicians everywhere, whilst the Perris range of licensed branded straps are proving to be a big hit for music stores.

“We are delighted to have come to an agreement with Pieter Winters for these great brands” says Adam Butterworth, JHS's export sales manager. “Stores will be able to take advantage of JHS’s excellent reputation for customer service, and Pieter will be our man on the ground, visiting and communicating with Benelux dealers”.

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