PMC Launches ‘Get Your Sticks Together’ Initiative

The PMC welcomes all music retailers with active drum lesson studio programs to get involved and be featured on the PlayDrums.com website.

Kicking off the 25th Anniversary year of 2020 for the Percussion Marketing Council, the drum industry’s trade association is launching a new monthly free drum lesson consumer giveaway to bring new drum lesson students to music retailers. Beginning in 2020, each month a randomly selected student will receive 12 free drum lessons at their chosen local drum shop or music store — paid for by the PMC through the “Get Your Sticks Together” promotion.

Monthly lesson winners will receive 12 free drum lesson coupons. They will present a weekly drum lesson coupon which is redeemable for a 30-minute lesson at their local music retailer as payment for their lesson. The retailer will then submit the coupon with an invoice for the lesson to the PMC for immediate reimbursement at the 30-minute lesson rate of $30.00. The total free lesson value for the student-winner is $360 for the 12 consecutive weekly free drum lessons. The giveaway is open to all U.S. residents age 10 years old and older.

Retailers can sign up at www.PlayDrums.com/sticks-retailers as a participating percussion retailer with an active studio lesson program. Upon completion, they will receive a “Get Your Sticks Together” counter card display to help promote the year-long grow-your-lesson-program campaign.